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Case Study: Tactical Clarity
The goal of this aspect of Ephor Group’s Perform Business Process™ is functional improvement. We break down each function and analyze it for effectiveness and efficiency and then implement an operational improvement plan.
Within the context of a broader engagement, Ephor Group focused on a key deficiency in this client’s operations – sales force management.
Effective sales organizations never occur by accident and one of the hardest parts of managing a sales organization is evaluating the effectiveness of the sales force against the market conditions its faces. Managers often cannot tell the difference between individual salesperson performance and overall messaging, pricing, branding and sales activities.
Ephor implemented structured sales operating metrics (SOM) in a business services company that resulted in clarity about individual performance and overall sales initiatives. The results were effective and predictable. Sales increased by approximately ten percent (10%) per quarter over the subsequent year and have continued to grow strongly since. The approach is summarized below.
Whether your investment is underperforming or just looking to maximize your return, Ephor Group has a proven track record of achieving bottom-line results.
Select one of our case studies below to learn more about the Ephor Group solution:
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