Marketing Assets Drive Sales ROI .

An Ephor Group Briefing on Sales Go-To-Market Practices.

 

Did you know that 80% of sales people fail in small businesses?

 

The #1 reason is that they are deployed without proper marketing assets.

 

Marketing assets increase the probability of success by improving the ROI of your marketing and sales programs and the effectiveness of sales personnel.

 

Read more about Creating & Managing Markets Assets.

 

 

Executives have three options for growth. What's the best investment of your resources?

• Sell more products, services, and solutions
• Sell to more customers
  • Expand to new customer segments
  • Expand to new markets
• Acquire capabilities or market share

Read more about the 3 options for growth.

 

What's the best investment of your sales GoToMarket resources?

• Push marketing (Direct Marketing & Telemarketing / Telesales)
• Pull marketing (Brand, PR, eMarketing, Social Marketing, Internet Marketing)
• Direct sales (Probability Selling best practices)
• Alternative distribution (3rd party agents, channel sales, VARs, strategic alliances, etc.)
• Customer loyalty

 

 

Today’s difficult economic climate and operating environment creates complex challenges to creating exponential growth. The current economic realities place more stress and new constraints on leadership to make the right decisions and adjust their financial models and business dynamics.  In this new economic reality, it’s critical that leadership maximize the entire spectrum of growth opportunities, including those initiatives around M&A and Corporate Development. 

 

By employing specific tactics, processes and best practices that mitigate both investment and execution risks, the stated business objectives can be achieved, even in this most difficult economic environment.

 

Ensuring your success is all about increasing your probabilities of success. Increase your probabilities of success by utilizing a

1. Portfolio approach to attracting, retaining, and growing.
   1. Use multiple routes to market
   2. Sell multiple solutions to multiple segments/markets
2. Implement real-time market and competitive INTELLIGENCE to constantly re-evaluate and adjust strategies and tactics.

 

“The goal is wealth creation by driving shareholder value through the use of efficient GoToMarket methodologies and experienced execution,” said Garry E. Meier, Chairman of Ephor Group.   “Creating wealth is all about creating the qualities of right: the right strategy, with the right people, with the right model, and the right business process. Our GrowthWEDGE approach provides the required operational execution support and risk mitigation strategies that every strategy warrants.”

 

Contact Ephor Group
713.977.3600
ephor[at]ephorgroup.com
Chairman: Garry E. Meier