Strategies for Growth in 2011.

 

Have a Strategy, Measure Everything & Use an Integrated Lead Nurturing Approach for Direct Sales, Partners, and Channels.

 

Companies that use the following marketing best practices generate 5.2X more results.

 

Step One: Set Revenue Objectives for all personnel, vendors, partners and make marketing directly accountable for sales including consequences for under performance. If you cannot measure it then don’t do it!

Step Two: Think like your customers. Understand and map (develop Buyer Personas and Message Maps) that answer: Why change?, Why now , Why us? Your manta: Be in the mind of the client. Sr. executives have to not only focus on and understand their customers, but must change the businesses mindset from a product centric to a buyer centric approach.

 

Step Three: Maximize the time the entire team has to sale (not just sales staff). Do lead routing, nurturing and sales support in real-time utilizing tracking scripts and CTAs (call-to-actions) to drive tactical results. Most companies have these capabilities, but simply do not understand how to deploy and utilize them. Contact us for specific how-to instructions.

 

 

Getting Started:
For CEO’s the place to start is with the business objectives. Make marketing and account managers accountable through salary, bonuses, and consequences. Growth requires executive commitment to alignment of marketing and sales and nothing drives alignment like consequences.

Email us at ephor [at] ephorgroup.com for the full presentation, recap and speaker notes regarding "Strategies and Growth in 2011."

 

Read more about improving your business model, operating performance and creating wealth:

• Planning for 2011

 

• Creating and leveraging Marketing Assets Drives Sales.

 

• Houston TeXchange 2011 Curriculum and Event Schedule

 

While 2011 poses many challenges, significant opportunities do exist for growth through innovation and investment. Nimble businesses that can respond and change to effectively reposition and compete differently and better. 

 

 

 

“The goal is wealth creation by driving shareholder value through the use of efficient growth methodologies and experienced execution,” said Garry E. Meier, Chairman of Ephor Group.   “Creating wealth is all about creating the qualities of right: the right strategy, with the right people, with the right model, and the right business process. Our approach provides the required operational execution support and risk mitigation strategies that every enterprise warrants.”

 

Create Your 2011 Growth Plan while minimizing Execution Risk!
Contact an Ephor today at:
713.977.3600
ephor [at] ephorgroup.com
Chairman: Garry E. Meier