Ephor Group – About Charles Bedard.

Charles Bedard heads Ephor's Growth Practice. Charles shepherds portfolio client's Go-To-Market strategies and leads corporate development initiatives.

Charles has served as the Revenue Director, CSO, CMO, VP Sales and Marketing for multiple software, IT, workforce technology, outsourcing, and CRM related enterprises.

For the past five years he has released quarterly survey findings and reports focused on the small and mid-market. These reports have been downloaded by thousands of small businesses every year.

Charles Bedard of is a driven business leader with proven ability to facilitate profitable strategies for B2B companies. Experienced in developing markets and businesses, Charles has extensive knowledge in management consulting and business development. His primary fields of interest include market research and planning, sales and channel management, and corporate development.

Prior to Ephor Group, Charles led the services division for a consulting firm. Responsibilities included staffing, training, and performance management as well as lead consultant and project manager for technology and service enterprises.

Previously, Mr. Bedard held numerous positions ranging from marketing to operations to business development with emerging companies. He has earned his Bachelor of Arts from Southwestern University and his Masters of Business Administration from Texas Christian University.

To Charles Bedard' blog

Charles Bedard - Background

Principal experience in marketing, business development, and sales across B2B software and service based businesses as well as human resources, outsourcing, and professional service firms.

• Identified $50M in corporate acquisition targets including profiling, handicapping, and early-stage due diligence which led to $15M in acquisitions
• Facilitated growth of $1M "staffing" firm into $3M human capital services provider in 20 months
• Researched and identified strategic acquisitions and led negotiations for corporate development initiative
• Implemented multi-channel revenue program for outsourced provider that resulted in a 10% lower customer acquisition cost benchmarked against competitors
• Repositioned workforce management firm resulting in orderly exit above industry average top quartile multiple valuations
• Led "Project Operational Dominance" for information technology services firm that resulted in improved SLAs and benchmarks across all key indicators
• Project managed corporate development initiative for SaaS provider
• Researched, identified, and created product roadmap, message and business plan for assessment firm that transformed market unknown with zero sales to market thought-leader with 800 member community of active prospects in six months
• Developed lead nurturing program resulting in creating 30,000 member active prospect community which led to $7.7M in new sales in twelve month timeframe
• Consulted on technology systems and implemented best-in-class marketing and sales processes and infrastructure for over thirty companies
• Analyzed, consulted, implemented and managed marketing and sales infrastructure and programs leading to 400% return on investment for background screening firm
• Led executive and sales retreat to facilitate business goal alignment and developed communication pathways resulting in a 52% increase in sales the resulting quarter
• Implemented retention and up sell campaigns for outsourcer leading to double digit sales growth

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