Chief Marketing Officer (CMO)

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• The Role of the Chief Marketing Officer
  
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The Role of the Chief Marketing Officer

 

The role of the Chief Marketing Officer is to ensure a diminishing cost of customer acquisition as a company grows.

 

As a company grows, its brand along with a portfolio of lead and revenue sources should contribute to a lower cost of sales and lower cost of client acquisition.

 

Chief Marketing Officer goals and objectives include:

1. Enable the company's brand to be #1 or #2 for its primary products or services (i.e. Brand Awareness, Brand Recognition). This includes ensuring top brandshare, mindshare with all constituents including buyer communities, partners, etc..
2. Revenue growth expansion via capital efficient strategies and tactics. (i.e. having the right Portfolio of revenue sources). Having the right portfolio of revenue sources includes the right allocation of new clients via referrals, inbound marketing, and alterative distribution such as channel partners.

 

Revenue Management trends for 2012:

1. Portfolio Approach to Growth and Expansion. Firms are now offering a portfolio of products and services across the entire client lifecycle.
2. Making the most out of technology investments is and will continue to be of utmost importance. This includes connecting sales to operations and account management and crossing over traditional silos to employ customer service representatives with tools to drive revenues.

Managing revenue performance including effective forecasting, compensation planning, and performance management across multiple distribution channels.

 

 

Ephor Group creates wealth for our partners and portfolio companies by transforming small businesses into an emerging platform or niche leader.

 

Read more about Revenue Strategies for Growth in 2012 and Beyond here.

About our Chief Marketing Officer GoToMarket services:

By increasing sales, channel, and marketing effectiveness and by optimizing key processes such as Alternative Distribution or Unit of One Economics ; financial results improve and the company realizes significant near and long-term improvement.

Assuming a significant market, the opportunity to create wealth is dependent upon the most efficient means to grow. Sizing the cost of customer acquisition and retention is paramount to growing more efficiently and effectively than competitors and substitutes (Unit of One Economics).

 

There are a number of parallel methods Ephor Group helps drive revenue, growth and expansion with such as:

• Implementation of best-in-class "Go to Market" Processes
• Outsourced Interim Management of "Go to Market" Functions
• Business Development
• Chief Marketing Officer (Outsourced CMO Services) including Product Management, Product Distribution Management, Brand Equities, Market Intelligence Corporate Development & Acquisitions
• Go-To-Market for new products and/or services
• Alternative Distribution development and management
• Scaling Customer Acquisition

Ephor Group creates the strategy with you and then helps you implement the strategy. Ephor provides seasoned executives that have successfully launched and scaled fast-growth enterprises for private equity and other institutional investor groups.

 

Ephor Group serves as a bolt-on to augment your existing team to insure the strategy and action plan recommended is fulfilled and measurable results realized.

 

Ephor Group's involvement depends on the situation and varies from Board level guidance to interim support, or we can also manage a specific function or project. We have people on the ground in regions around the world who know the cultures and can provide region specific skills.

Read more about our Revenue Management Services or download Go-To-Market & Revenue Management Resources